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An introductory guide to explain what a business plan is, why you need it (and how it helps), key components, how long it should be, how to write it, who needs to see it, and much more.

A term sheet is the first formal (but non-binding) document between a startup founder and an investor, and lays out the terms for investment. We take a look at the key characteristics of a good term sheet, as well as some elements every founder should be sure to avoid.

The three primary types of crowdfunding are donation-based, rewards-based, and equity crowdfunding. We discuss the nuances of each crowdfunding method so you can choose which one is best for your fundraise.

Consumers have become jaded and expect salespeople to make promises that stretch beyond imagination. So when an employee explains to a prospective customer that the business is not the right fit, brand credibility goes through the roof.

If you are pressed for time and looking for the elevator pitch of how to do content marketing, here are some tips on how to start content marketing with a startup or smaller team and budget.

Are you looking to grow, but worried about how to keep your values intact?

Learn everything about convertible notes and debt including key parameters such as discount rates, valuation caps, as well as advantages, disadvantages, how they compare to SAFE and equity options, and more.

Not every team has a process or a progress problem, but most could use a better balance.

Mergers and acquisitions can be paramount to a company’s long-term growth strategy, but when M&As go wrong, it can lead to disaster. Here's why M&A due diligence is so important.

Don't even think about launching a social media campaign unless you've thought about these seven things first.