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If you're going to effectively market to your consumer base, you have to go through a process called "customer segmentation." Here's what it is, and how to do it.

If your startup doesn't have a customer profile yet, it's time to stop, rewind, and get on it. Here's how.

One of the most important choices you'll make is your business name. Here's how to choose it, from people who have been there.

Starting a women-owned business comes with its own unique set of challenges and opportunities. Let's break them down one-by-one.

While you might not have a lot of time and money to spend on an expensive marketing campaign, these tactics can give you the peace of mind you need to grow a successful business.

Retargeting can be intimidating because it's far from a "set it and forget it" venture. It requires constant testing to ensure profitability. By using these strategies, your startup could find its power in transforming missed opportunities into new ventures.

We've compiled all the information women need to find business grants. From federal government grants to grant databases — as well as grants awarded specifically to women-owned businesses by private organizations.

We've compiled all the information veterans need to find business grants ranging from federal government grants to state-level small business grants, as well as resources for private funding specific to current and former service members.

We've compiled all the information startups need to find grants from the federal government including: R&D grants, helpful links to the Grants.gov database, as well as resources for state-level small business grants.