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An introductory guide to explain what a business plan is, why you need it (and how it helps), key components, how long it should be, how to write it, who needs to see it, and much more.

Here's a list of some of the industry's most highly-rated crowdfunding experts and consultants. Their years of hard-won expertise can help you determine if crowdfunding is right for your business, as well as how to increase the odds of getting funded.

Buyer personas make your marketing more effective — and save you from making costly mistakes. Here's how you can build them the right way.

Customer stories are powerful. Startups are smart to take advantage of their ability to create the truly inspiring customer experiences that are the foundation of persuasive case studies.

Speed is crucial for a startup, but at what cost? For most, moving slower will help them grow faster.

Don't even think about launching a social media campaign unless you've thought about these seven things first.

Short-term wins absolutely exist, but instead of spending time and money searching for them, early-stage companies should formulate repeatable, scalable marketing techniques.

We sit down with the Founders of Rhone Apparel and Onnit to discuss how they're outsmarting fragmentation in the retail e-commerce space.

For a company to accurately measure its ROI, it must consider all expenses used to produce a successful marketing campaign. In doing so, a company can see where it started, more accurately understand what it has achieved, and ultimately develop greater clarity surrounding its ROI.

Ask what you can do today to improve your personal processes and performance moving forward.