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As Founders, fear of failure is inevitable. But what are we really afraid of? And how we go about unpacking it?

At some point, when we've paid the bill of ambition enough times — we start to realize there's a limit to how much we're willing to pay.

When is it "too late" to start a startup? Is there a point where it's no longer feasible to assume the risk associated with starting a company?

Shutdowns are a part of the startup lifecycle. The sooner we recognize that the sooner we can get back in the game for the next run!

We easily take for granted all the rewards our startup provides, and we often find this out after it's already gone.

Sometimes having to burn it all down is the best medicine our startup can take.

Equity is the most important asset of a startup, both in its formation and as it grows. As such, we have to be super mindful of when (and how hard) we pull that trigger.

As Founders, it's important for us to remember that nothing matters until the end goal is reached.

No one ever actually tells Founders it's OK to quit. No one except other Founders, of course.

Staying in customer support gives us the information we need to continue to grow with our customers, not away from them.