Splitting EquitySplitting equity among co-founders and employees can be a tricky and intimidating challenge. We’re going to break down every single factor to consider so you can avoid the most common pitfalls while navigating the great divide.
Startups Finance99% of Founders have no clue how to do things like build a financial forecast, set up an income statement, or manage their startup’s finances in the first year and beyond. We’re taking all of these concepts and making them super easy to understand so you can start tackling them now.
The Ideal Client Profile Is Your Startup’s North Star (Stop Ignoring It)by Ryan RutanEarly-stage chaos feels normal, but guessing who your customer is shouldn’t be part of it—this is how you find your north star.Continue
This is BOOTSTRAPPED — 3 Strategies to Build Your Startup Without Fundingby Wil SchroterIn a world fixated on funding, could the real path to startup growth lie in resourcefulness and astute expense management?Continue
Founder Impostor Syndrome Never Goes Awayby Wil SchroterImposter syndrome can be tough, whether you're a seasoned startup pro or just starting out. But with the right mindset and tools, you can learn to recognize and overcome those nagging self-doubts.Continue
Startup CEO Salary: How Much Should A Company CEO Make?by Emma McGowanWhat's too much, too little, and just right? Well, you're in luck because we’ve created what we're dubbing the Goldilocks method to help you figure out the best startup CEO salary for your company.Continue
Analyzing Startup Accounting Resultsby Wil SchroterAnalyzing and managing the income statement is about making tons of little tweaks, all the time. Let's cover what goes into analyzing our financial statements and operating expenses to see if they accurately reflect all of the financial transactions we just inputted in our income statement.Continue
Waterfall MethodWaterfall is a perfectly efficient visual way to see your key metricsGo To Video Series