The Most Expensive Equity Doesn't go to Investorsby Wil SchroterA startup that never grows up is just an expensive hobby.Continue
Equity Is the Most Expensive Currency Your Startup Has. Stop Treating It Like Bar Peanuts.by Ryan RutanFounders fight investors over single percentage points and then hand co-founders 50% on a handshake. Equity is the most expensive currency a startup has — here's how to price it like one.Continue
We Rarely "Control" Our Startupsby Wil SchroterDilution doesn’t cost you control: bad governance, board math, and low runway do.Continue
The Key to Success Is Mastering Failureby Wil SchroterBuilding a startup is basically getting punched in the face repeatedly — the winners are just the ones who ice up, adjust, and jump back in smiling.Continue
"Just Be Yourself" is Terrible Startup Adviceby Wil SchroterAuthenticity is great in theory, until your “just being honest” moment turns into an HR case study.Continue
Are We Aligned with Everyone Around Us?by Wil SchroterPerfect alignment is a myth. Success comes from navigating the misalignments with care.Continue
Should Employees Really be Our Friends?by Wil SchroterRunning a startup isn’t a group hug. Keep the vibes real but the roles clear. Authority fades fast when everyone’s “family.”Continue
The Best Startup Fractional CMOs and Growth Leadersby Ryan RutanFollow the folks who actually know how to scale. These startup growth pros have the receipts AND the playbooks.Continue
How We Secretly Lose Control of Our Startupsby Wil SchroterAs Founders, we're so worried about losing control of our startups to investors that we completely overlook how we secretly lose control to everyone else.Continue