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What is a startup? Let these startup founders clear it up once and for all.

Startup valuation is more art than science, let’s explore both. Here are 10 tried & true methods for figuring out how to value a startup.

A customer journey map is one of the most helpful tools you can create for your business. In this article, we outline how you can create your own customer journey map using buyer personas, content marketing, and more.

Search engine optimization involves using certain tactics to help your website climb the search engine results pages. Here are 7 tips on how to increase your business' on-page SEO.

Communicating a bold vision isn't just about how it's delivered, it's about how it's crafted.

Great landing pages are the ultimate utility players of startup marketing, so you definitely want them in your startup skill set. Don’t know a USP from your CTA? We’ve got you covered.

Or shall we say, elevator PITCHES? Here's everything you need to know for the next time you find yourself in an elevator with Mark Cuban.

How to create a great product strategy and connect it with your product roadmap.

Everything you need to know about effective sales prospecting.

If you're going to effectively market to your consumer base, you have to go through a process called "customer segmentation." Here's what it is, and how to do it.