How to be a Terrible Startup Advisorby Wil SchroterStartup advice: when opinions show up pretending to be facts.Continue
Which Version of Me for Dinner Tonight?by Wil SchroterFounders spend so much time wearing different masks that they need a meeting just to take one off.Continue
We Do What Others Won'tby Wil SchroterBeing a founder is basically volunteering to do things that make everyone else say, "Absolutely not."Continue
We Rarely "Control" Our Startupsby Wil SchroterDilution doesn’t cost you control: bad governance, board math, and low runway do.Continue
What Actually Happens if I Run Out of Gas?by Wil SchroterBurnout won’t destroy your company, but pretending you’re invincible just might.Continue
Startups are the Future of Employmentby AI is quietly triggering a startup boom: reshaping jobs, slashing costs, and unlocking a new era of founder-led companies.Continue
Where Does Our Optimism Come From?by Wil SchroterA little smart delusion might be your startup’s biggest advantage.Continue
Will Getting Bigger Make Us Better?by Wil SchroterTurns out, chasing growth for growth’s sake can turn your sleek startup into a bloated buffet... more mouths to feed, but less flavor.Continue
How Founders Get "Fired by Promotion"by Wil SchroterWhen Founders get “promoted” out of the CEO chair, it’s less corner office upgrade and more identity crisis. But with the right moves, it can still be a win.Continue