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After being a Founder, the thought of becoming the employee once again may feel like a monumental step backward. But being an employee again does have its advantages.

Everything you need to know about effective sales prospecting.

If you're going to effectively market to your consumer base, you have to go through a process called "customer segmentation." Here's what it is, and how to do it.

How do you develop a new product? Here's everything you need to know about the product development process.

How do Founders go about getting cash out of their startups long before the startups ever cash out themselves?

Over the past few years we've developed a significant work from home policy at Startups.com. Here's what we've learned from our experience.

As Founders, we tend to spend equity like it's free — only to come to learn that equity is not only expensive now, it's way more expensive later as the company grows. And we now hold less of it.

With such high stakes and low standards, it's not hard to imagine many startup Founder/CEOs are sitting around wondering "Shouldn't someone else more qualified be better at this job?"

Our startup might be worth millions on paper, but is there a way to turn it into real money?

If your startup doesn't have a customer profile yet, it's time to stop, rewind, and get on it. Here's how.