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It's been an amazing year here at Startups.co! Make sure you've read our top startup articles of 2017 before the calendar turns over to 2018.

To combat potential investor hesitance and avoid losing market opportunities, founders need to embrace the idea of the “soft sell.”

Deciding which cybersecurity product to invest in isn’t easy, but just because security tools might be difficult for some small businesses to navigate, it doesn’t mean they should be ignored.

Not only is interactive content fun for users to interact with, it has proven to be effective in driving marketing strategies too!

Conferences and B2B networking events can be a great catalyst for growing your startup, but only if you're prepared to "work the room" in the right way.

The best elevator pitches keep it short, simple, and audience-focused. Going up!

If your business is ready to make the leap from living room to boardroom, do it from the heart of a startup ecosystem.

When you allow others to fail without fear, especially those who matter most, you’ll enjoy an environment of respect, effort, passion, and development.

In a social media landscape that's increasingly crowded, what can a little startup do to stand out?

Blogs are great, but nothing beats books for deep knowledge. Check out these recommendations for the best startup books from experienced startup founders.