The Right Time to Start is "Right Now"by Wil SchroterYou're not waiting to be ready, you're waiting to stop being scared.Continue
The Most Expensive Equity Doesn't go to Investorsby Wil SchroterA startup that never grows up is just an expensive hobby.Continue
Equity Is the Most Expensive Currency Your Startup Has. Stop Treating It Like Bar Peanuts.by Ryan RutanFounders fight investors over single percentage points and then hand co-founders 50% on a handshake. Equity is the most expensive currency a startup has — here's how to price it like one.Continue
How to be Great at Worryingby Wil SchroterStartup anxiety is just unpaid overnight shift work for your brain.Continue
Can Startups Be a Team of One?by Wil SchroterThe future of startups is one Founder arguing with twelve AI subscriptions.Continue
Why are We Really Building a Startup?by Wil SchroterTurns out most Founders aren’t trying to change the world, they’re just speedrunning therapy with a cap table.Continue
The Problem With Never Being Doneby Wil SchroterStartups are basically just unlocking new problems and calling it progress.Continue
What Should My Expectations Be?by Wil SchroterYour startup isn’t failing; your expectations are just wildly ahead of reality.Continue