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A comprehensive guide to everything you need to know about private investors for startups and small businesses.

What is a founders agreement — and do you need one? (Spoiler alert: You do.) Here's everything you need to know.

Or shall we say, elevator PITCHES? Here's everything you need to know for the next time you find yourself in an elevator with Mark Cuban.

How do we ask friends and family for money without it getting totally weird? Is there a way to "pitch" that doesn't leave both sides feeling uncomfortable every Thanksgiving?

Learn about angel investors, what they are, who can be one, advantages and disadvantages of angel investment, as well as how to pitch angels to get funded.

A comprehensive overview of venture capital, what it is, why startups may use it, how it works, as well as how to get it, and what types of VC are typically available to startups.

The three primary types of crowdfunding are donation-based, rewards-based, and equity crowdfunding. We discuss the nuances of each crowdfunding method so you can choose which one is best for your fundraise.

To combat potential investor hesitance and avoid losing market opportunities, founders need to embrace the idea of the “soft sell.”

Conferences and B2B networking events can be a great catalyst for growing your startup, but only if you're prepared to "work the room" in the right way.

The best elevator pitches keep it short, simple, and audience-focused. Going up!