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It's been an amazing year here at Startups.co! Make sure you've read our top startup articles of 2017 before the calendar turns over to 2018.

Failure is an essential part of the startup ecosystem - but no one wants to fail. To help you avoid that fate, here are the top reasons why startups fail.

As a startup, gaining the knowledge you need to craft superior customer experiences requires reexamining your customer journey.

Not only is interactive content fun for users to interact with, it has proven to be effective in driving marketing strategies too!

Conferences and B2B networking events can be a great catalyst for growing your startup, but only if you're prepared to "work the room" in the right way.

The MVP is one one the most important and decisive stages in your product's lifecycle. It helps your product enter the market smoothly — with minimal "surprises" — and, without spending every single dollar in your wallet.

In a social media landscape that's increasingly crowded, what can a little startup do to stand out?

Blogs are great, but nothing beats books for deep knowledge. Check out these recommendations for the best startup books from experienced startup founders.

You do not have to fall victim to poor hiring decisions; you just need to prepare your team to see past all the smoke and mirrors to make a clear decision.

The internet is the bar. Your website is your house. Your email list is your bedroom. Conversion is, well…