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If there is one thing I love about being a "one-and-not-done'er," it's that each time we get the nerve to start a new business, we have opportunities to iterate and optimize the entrepreneurial process. In a way, we have a chance to further perfect our magic trick and shock the world again.

Each time we get the nerve to start a new business, we have opportunities to iterate and optimize the entrepreneurial process.

Learn about angel investors, what they are, who can be one, advantages and disadvantages of angel investment, as well as how to pitch angels to get funded.

To cultivate a healthy online reputation, companies need to constantly demonstrate why people should come to them as industry leaders and trustworthy partners.

With Amazon disrupting and dominating more and more industries, how can your business thrive?

Serial entrepreneur and Startups.com Founder and CEO, Wil Schroter walks you through 10 steps for starting a startup, and explains why it isn't just about opening your doors or launching a website.

An introductory guide to explain what a business plan is, why you need it (and how it helps), key components, how long it should be, how to write it, who needs to see it, and much more.

Many marketing efforts focus too heavily on creating a “wow” factor. Even if your team can crank out dozens of flashy campaigns, they mean nothing if they don’t promote effective customer engagement.

Buyer personas make your marketing more effective — and save you from making costly mistakes. Here's how you can build them the right way.

A term sheet is the first formal (but non-binding) document between a startup founder and an investor, and lays out the terms for investment. We take a look at the key characteristics of a good term sheet, as well as some elements every founder should be sure to avoid.