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The best elevator pitches keep it short, simple, and audience-focused. Going up!

The MVP is one one the most important and decisive stages in your product's lifecycle. It helps your product enter the market smoothly — with minimal "surprises" — and, without spending every single dollar in your wallet.

When you allow others to fail without fear, especially those who matter most, you’ll enjoy an environment of respect, effort, passion, and development.

In a social media landscape that's increasingly crowded, what can a little startup do to stand out?

Content is king, but it's also a beast. So how do you make content marketing work for you?

By saying "no" to San Francisco or New York City and looking toward smaller communities, you can give your company a chance to shine bright without the need of big city lights.

If good customer experience is magic, a customer journey map is the spell book.

Why sales prospecting is like hunting, panning for gold, and speed dating rolled into one, and why it just might be the customer acquisition strategy your startup is missing.

Here are the best startup tools of 2018 that will help you build out your business as quickly, cheaply, and efficiently as possible.

It takes more than a slick logo or a stellar marketing strategy to make a brand. When it comes to building your company’s brand strategy, every decision counts.