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It’s a Founder’s job to make difficult and unpopular decisions, even unconventional ones, which may merit the team's unfavorable reactions. So, at what point will being likable still matter?

Being a Founder is a job that anyone can get and no one is qualified for.

Who cares how fast we can scale if we're not around long enough to do it?

As Founders, it's our job to set the tone for optimism in the workplace. When it comes to our own feelings, transparency is a huge luxury.

Trying to explain what we do to anyone is a challenge — unless it's another Founder. We need to consider our audience and mold our response to "what we do" depending on who we are talking to.

When it comes to investors, if their answer isn't an enthusiastic "YES" — it's a "No." We as Founders need to be aware of the signals and take a hint.

Sometimes saying "no" is the best thing we can do for us as Founders, as well as for our startup.

There are multiple benefits in forming an Advisory Board for our startup. Raising capital is one of them.

As Founders, if we don't know about startup financing, we are a liability to the company.

Living in a major city has its advantages, but that doesn't mean that's where we need to be for ultimate success as a Founder.