Which Version of Me for Dinner Tonight?by Wil SchroterFounders spend so much time wearing different masks that they need a meeting just to take one off.Continue
Where Were You When I Was Broke?by Wil SchroterEveryone wants to be your biggest fan, right after becoming your biggest doubter.Continue
Equity Is the Most Expensive Currency Your Startup Has. Stop Treating It Like Bar Peanuts.by Ryan RutanFounders fight investors over single percentage points and then hand co-founders 50% on a handshake. Equity is the most expensive currency a startup has — here's how to price it like one.Continue
Can Startups Be a Team of One?by Wil SchroterThe future of startups is one Founder arguing with twelve AI subscriptions.Continue
We Rarely "Control" Our Startupsby Wil SchroterDilution doesn’t cost you control: bad governance, board math, and low runway do.Continue
The Problem With Never Being Doneby Wil SchroterStartups are basically just unlocking new problems and calling it progress.Continue
The Value of Side Questsby Wil SchroterPlot twist: the “distraction” you’re avoiding might be the side quest that saves your startup.Continue
We Can't Predict the Future Anymoreby Wil SchroterAI is rewriting the startup rulebook: here’s how smart Founders can win in the chaos.Continue