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A lot of Founders are tied to this idea that employees will commit the same level of sacrifice as they would for the company. And that people will appreciate what they do and stick around no matter what happens. But it’s all an illusion.

It’s a Founder’s job to make difficult and unpopular decisions, even unconventional ones, which may merit the team's unfavorable reactions. So, at what point will being likable still matter?

There's absolute power in being able to claim not only our victories — but our losses as well.

Being a Founder is a job that anyone can get and no one is qualified for.

Communicating a bold vision isn't just about how it's delivered, it's about how it's crafted.

Money can't actually buy our happiness — but is it only happiness we want, or something deeper?

As Founders, it's our job to set the tone for optimism in the workplace. When it comes to our own feelings, transparency is a huge luxury.

When it comes to co-founders, we need to be 100% all-in, or 100% all out. Any space in between is a recipe for disaster.

Most Founders get rich without ever exiting their business. Yes, you read that right.

As Founders, fear of failure is inevitable. But what are we really afraid of? And how we go about unpacking it?