How to be a Terrible Startup Advisorby Wil SchroterStartup advice: when opinions show up pretending to be facts.Continue
Which Version of Me for Dinner Tonight?by Wil SchroterFounders spend so much time wearing different masks that they need a meeting just to take one off.Continue
The Death of the Technical Co-Founderby Wil SchroterAI just fired the "you need a technical co-founder" excuse.Continue
Surprise, You're a Startup Again!by Wil SchroterAI just turned everyone's competitive advantage into a free trial.Continue
The Right Time to Start is "Right Now"by Wil SchroterYou're not waiting to be ready, you're waiting to stop being scared.Continue
Equity Is the Most Expensive Currency Your Startup Has. Stop Treating It Like Bar Peanuts.by Ryan RutanFounders fight investors over single percentage points and then hand co-founders 50% on a handshake. Equity is the most expensive currency a startup has — here's how to price it like one.Continue
How to be Great at Worryingby Wil SchroterStartup anxiety is just unpaid overnight shift work for your brain.Continue
Can Startups Be a Team of One?by Wil SchroterThe future of startups is one Founder arguing with twelve AI subscriptions.Continue
Why are We Really Building a Startup?by Wil SchroterTurns out most Founders aren’t trying to change the world, they’re just speedrunning therapy with a cap table.Continue