Why are We Really Building a Startup?by Wil SchroterTurns out most Founders aren’t trying to change the world, they’re just speedrunning therapy with a cap table.Continue
What if I'm Building the Wrong Product?by Wil SchroterHave you ever had an idea, but you're just not sure if it's good? Welcome to the club. How does any entrepreneur know if they’re building the right product?Continue
Forget "Big Ideas" — Start with your North Starby Wil SchroterThe most impossible task for a Startup Founder is to "invent a big idea."Continue
Forget Inventing New Ideas, Try Improving What's Out Thereby Wil SchroterLet's worry less about invention and focus a bit more on innovation. Novelty just adds complexity.Continue