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While we may not know all there is to know about our business yet, there’s still going to be some good old-fashioned accounting to do. So let’s break out those green visors and add machines — it’s time to learn WTF accounting is!

Startup financial projections are built around making a series of educated guesses about how things might go. In order to better understand the assumptions that make up our financial statements, let's first understand how little we actually know!

There’s no special black magic to recording income and expenses. In this primer, let's discuss how to understand the basic business financials to get your startup started on the right path.

A comprehensive guide to business loan options available specifically for veterans including government and private sector financing options to help former military members running a veteran owned business get their company off the ground.

In this section of our Idea Validation Series, we cover how to use customer discovery as a methodical approach to ensure the product idea you’ve identified aligns with what potential customers actually want at a price they are willing to pay.

There are many valuation methods available to Founders, and most understand zero of them! In this section of our Equity Series, we discuss how to calculate your pre-revenue valuation, and much more!

Our Customer Acquisition Slide in our pitch deck details our acquisition strategy for new customers. For many startups, defining a marketing growth strategy will be inherently linked to our customer acquisition cost for new customers and the key metrics in how we convert them.

Startup Traction is your opportunity to tell investors how far you've taken the business up until this point. In this section of our Funding Series, we walk through how to show progress in the critical startup areas to set you apart from the competition.

In this section of our Funding Series, we'll look at 6 assets a successful business will use to raise funds and then go a bit deeper into some pitch deck examples and some key points that will help you raise money from prospective investors.

There are lots of really bad ways to ask for capital for your business and a few good ones. In this section of our Funding series, we are going to focus on the good ways to ask for capital that will spark interest from investors!