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The most expensive decisions we will ever make as a Founder all come at the beginning — when we are most vulnerable.

When you prioritize investor demands over customer needs in pursuit of additional funding, you risk eroding customer trust and loyalty, negatively impacting your long-term business sustainability.

A comprehensive guide to everything you need to know about private investors for startups and small businesses.

Confused about how to calculate startup equity distribution and compensation? Check out this primer to get you started.

The sooner we understand the challenges before we split equity the better. In this section of our Splitting Equity Series, we cover the three common mistakes every co-founder runs into, and what to do to avoid them.

There are lots of reasons we mess up dividing equity, but it really comes down to just two that matter. In this section of our Splitting Equity Series, we’re going to identify and isolate each of the key issues in splitting startup equity in a young company.

When it comes to startup equity distribution, giving away a startup's equity is easy. In this section of our Equity Series, we discuss the hard part: how much equity we get back (if at all).

How much equity we split and the founders' ownership percentage is generally determined by what we expect each founder to contribute. In this section of our Equity Series, we cover how to manage startup equity so it's fair for everyone.

There are many valuation methods available to Founders, and most understand zero of them! In this section of our Equity Series, we discuss how to calculate your pre-revenue valuation, and much more!

In this section of our Equity Series, we'll cover employee vesting options and it allows members to "earn" their stock over some period of time or per specific milestones.