How to Value a Startup — 10 Real-World Valuation Methodsby Emma McGowanStartup valuation is more art than science, let’s explore both. Here are 10 tried & true methods for figuring out how to value a startup.Continue
Stop Glorifying Hustle Porn by Wil SchroterThe adrenaline to overexert and overwork yourself so you can get more things done is a hustle that no founder should be investing into. Here’s why.Continue
We Only Get to be Great at One Thingby Wil SchroterOftentimes, Founders are stuck in the idea that they need to add more features to make their product appealing and saleable. Instead, our focus should be on making sure that we’re doing the core product right — and nothing else matters.Continue
How to Create a Customer Journey Map for Your Inbound Sales Funnel by Adam SteeleA customer journey map is one of the most helpful tools you can create for your business. In this article, we outline how you can create your own customer journey map using buyer personas, content marketing, and more. Continue
Our Latest Success May Be Our Lastby Wil SchroterWe need to recognize that whatever our latest success may be, it may in fact be our last big hit — and that's OK.Continue
Manage Downside First, Big Opportunity Second by Wil SchroterWho cares how fast we can scale if we're not around long enough to do it?Continue
When is the Right Time to Give Up Equity?by Wil SchroterEquity is the most important asset of a startup, both in its formation and as it grows. As such, we have to be super mindful of when (and how hard) we pull that trigger. Continue
A Growth Marketing Stack for Startupsby Tristan GillenThe tools and software you use in your day-to-day sales and marketing are called Martech. This is an abbreviation of “marketing technology” and this is what you should know about how to stack it.Continue
How do I leave my Startup Stress at Work?by Wil SchroterWhile startup stress might not ever diminish completely, how we manage it can help us navigate balance in our lives as Founders.Continue
Why We Plan Our Entire Business In 5-Day Sprints by Wil SchroterThere's an incredible amount of magic managing our entire workload in 5-day sprints based on what we plan on getting done by Friday. Continue