Don't Rush into Your Second Actby Wil SchroterAfter a successful exit, most Founders are overly eager to start their next big idea and land another win. But is that the best approach to take?Continue
It's Not What We Own, It's Whether It's Liquidby Wil SchroterOwning 100% of an asset is the same as owning 0% if it's never liquid.Continue
When Can I Feel Good About Taking a Break?by Wil SchroterIt’s critical that you take a break in between milestones — unless you want to get stuck on productivity and run dry on creativity.Continue
Forget "Big Ideas" — Start with your North Starby Wil SchroterThe most impossible task for a Startup Founder is to "invent a big idea."Continue
Adding Staff Isn't a Sign Of Success, Revenue Isby Wil SchroterExpanding is exciting, but every step we make toward growth is also a liability that we need to be aware of (and prepared for).Continue
The Curse of the 37-Year-Old Founderby Wil SchroterThere comes a time in all of our lives where everything seems to be happening at once. For normal people, it's manageable, but for Founders, it's damn near deadly.Continue
What Will We Regret Risking for Our Startup?by Wil SchroterOur startups can provide a ton of upside with the right sacrifice, but there are certain risks and investments that simply aren't worth it.Continue
The Lesson We Get From "Once-Hot" Startupsby Wil SchroterAs Founders, we're in the business of making dreams come true — particularly our own — so when everyone around is telling us how amazing we are, it's really hard to wake ourselves up and realize none of it is real.Continue
Our Latest Success May Be Our Lastby Wil SchroterWe need to recognize that whatever our latest success may be, it may in fact be our last big hit — and that's OK.Continue
Startups are Built at the Expense of Foundersby Wil SchroterStartups are often built at the expense of Founders long before they are built for our benefit.Continue