We Get Paid For Finishes, Not Startsby Wil SchroterAs Founders, it's important for us to remember that nothing matters until the end goal is reached.Continue
At Some Point, Founders Become "Just Employees"by Wil SchroterAs Founders, we often give so much to our startup that eventually we become glorified employees.Continue
A Growth Marketing Stack for Startupsby Tristan GillenThe tools and software you use in your day-to-day sales and marketing are called Martech. This is an abbreviation of “marketing technology” and this is what you should know about how to stack it.Continue
What do We "Owe" Our Employees?by Wil SchroterEmployees are a key component in the livelihood of a startup. For all of the work they invest, what return should they rightfully expect on that effort?Continue
Using a "Safe Space" to Develop Diversityby Wil SchroterHow do we build a diverse culture at our startups if we haven't established a safe space to discuss our differences?Continue
Hey Investors — Here's how to say "No" to usby Wil SchroterHow an investor says "No" to a Founder makes a BIG difference.Continue
Startup Careers: How to Create Career Paths at a Small Startupby Wil SchroterHaving a startup with a smaller staff, we have to lean in heavily on being the better alternative to a corporate career path, not a limitation of one.Continue
Money Doesn’t Define a Successful Startupby Wil SchroterMoney does not directly equal success in our startup. Real success if pursuing our goals without having to compromise our souls. Continue
Form an Advisory Board to help Raise Capitalby Wil SchroterThere are multiple benefits in forming an Advisory Board for our startup. Raising capital is one of them.Continue
Let's Define Success By What We Don't Have To Do Anymoreby Wil SchroterYeah, money is great, but what if we defined success by what we DON'T have to do anymore?Continue