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A lot of Founders are tied to this idea that employees will commit the same level of sacrifice as they would for the company. And that people will appreciate what they do and stick around no matter what happens. But it’s all an illusion.

When a business fails, Founders often wallow over how people react and what they can say about the situation. The adverse reactions don’t matter. What should matter is who stays to help pull you out of the rubble.

There's absolute power in being able to claim not only our victories — but our losses as well.

There are certain aspects of your Startup that you’ve got to shoulder on your own. After all, a Founder’s superpower is the intensity of their commitment.

There's no version of being a Founder where we just keep doing everything right without a care in the world. We need to start opening up about what's in our heads and process our problems before we perish from them.

Sometimes having to burn it all down is the best medicine our startup can take.

As Founders, we often give so much to our startup that eventually we become glorified employees.

Staying in customer support gives us the information we need to continue to grow with our customers, not away from them.

The tools and software you use in your day-to-day sales and marketing are called Martech. This is an abbreviation of “marketing technology” and this is what you should know about how to stack it.

Employees are a key component in the livelihood of a startup. For all of the work they invest, what return should they rightfully expect on that effort?