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If you're going to effectively market to your consumer base, you have to go through a process called "customer segmentation." Here's what it is, and how to do it.

If your startup doesn't have a customer profile yet, it's time to stop, rewind, and get on it. Here's how.

Are there certain fundamental skills that Founders can learn to build a successful startup? Is it a matter of having innate talent to get it done? Or is it a combination of both?

One of the most important choices you'll make is your business name. Here's how to choose it, from people who have been there.

There are two types of Founders: those who admit they are wracked with anxiety, and those who are lying about it.

A comprehensive overview of everything Founders could possibly need to know about S Corps.

While listening to background sounds of surf washing over sand, I pour my mind into books that can make me a better leader and manager. Not only does this center me, but it opens my mind to possibilities I wouldn’t otherwise consider.

Every startup founder should be able to clearly outline their business model. Learn how to create a business model canvass in this step-by-step guide.

A Gallup report found that 74 percent of employees don't feel engaged or informed at work, so it’s time for companies to eliminate traditional communication chains and step into the 21st century.

In order to conduct a thorough market analysis, you need to cover a range of topics. In this article, we'll discuss several of the important ones — and what you should include in each.