How to Create a Founders Agreement for Your Startupby The Startups TeamWhat is a founders agreement — and do you need one? (Spoiler alert: You do.) Here's everything you need to know.Continue
We Only Get to be Great at One Thingby Wil SchroterOftentimes, Founders are stuck in the idea that they need to add more features to make their product appealing and saleable. Instead, our focus should be on making sure that we’re doing the core product right — and nothing else matters.Continue
7 On-Page SEO Tips That Will Help to Boost Your Search Engine Rankingsby Adam SteeleSearch engine optimization involves using certain tactics to help your website climb the search engine results pages. Here are 7 tips on how to increase your business' on-page SEO.Continue
Our Latest Success May Be Our Lastby Wil SchroterWe need to recognize that whatever our latest success may be, it may in fact be our last big hit — and that's OK.Continue
Beware the "Superstar Advisor" Shamby Wil SchroterThe idea of bringing on a "Superstar Advisor" is usually a total sham — but it's all created by us.Continue
How to Make Potential Failure Less Scaryby Wil SchroterAs Founders, fear of failure is inevitable. But what are we really afraid of? And how we go about unpacking it?Continue
Optimize for the Probability of Outcomes, Not Sizeby Wil SchroterAs Founders, it's important to have a realistic approach to building our company (even if it's our dream). Optimizing for probable outcomes over the size of our company is part of that approach.Continue
What’s the Least a Founder Should Know About Finance?by Wil SchroterAs Founders, if we don't know about startup financing, we are a liability to the company.Continue
What Should We Teach Kids About Startups?by Wil SchroterKids are natural entrepreneurs. They possess the most powerful skill any of us can have: a natural tendency to question everything.Continue
Everything You Need To Know About Pitching Investorsby The Startups TeamEverything you need to know about pitching, from what your pitch to include to how to create a killer pitch deck to the things you should absolutely NOT do.Continue