3 Questions to Ask Yourself Before Going Cheap on Creative Talentby Adam TompkinsThe first impression a company makes will determine whether a potential customer passes or gives it a closer look. And design is largely responsible for that first impression.Continue
Top 17 Crowdfunding Experts and Consultantsby The Startups TeamHere's a list of some of the industry's most highly-rated crowdfunding experts and consultants. Their years of hard-won expertise can help you determine if crowdfunding is right for your business, as well as how to increase the odds of getting funded.Continue
How to Use Customer Stories to Grow Your Startupby Keith ShieldsCustomer stories are powerful. Startups are smart to take advantage of their ability to create the truly inspiring customer experiences that are the foundation of persuasive case studies.Continue
What is Crowdfunding?by Emma McGowanWe define crowdfunding, explain why it's a different kind of fundraising, discuss the benefits, as well as the different types of crowdfunding campaigns.Continue
Convertible Notes (aka Convertible Debt): The Complete Guideby Emma McGowanLearn everything about convertible notes and debt including key parameters such as discount rates, valuation caps, as well as advantages, disadvantages, how they compare to SAFE and equity options, and more.Continue
Why M&A Due Diligence Is So Important: A Cautionary Taleby Jordan FrenchMergers and acquisitions can be paramount to a company’s long-term growth strategy, but when M&As go wrong, it can lead to disaster. Here's why M&A due diligence is so important.Continue
3 Marketing Techniques Every Startup Must Masterby Roy MorejonShort-term wins absolutely exist, but instead of spending time and money searching for them, early-stage companies should formulate repeatable, scalable marketing techniques.Continue
How Innovative Marketers Are Outsmarting Fragmentation in E-Commerceby Ritika PuriWe sit down with the Founders of Rhone Apparel and Onnit to discuss how they're outsmarting fragmentation in the retail e-commerce space.Continue
Should You Hire Startup Consultants? Yes And Noby Emma McGowanYou’ve probably heard mixed things about hiring startup consultants, for a good reason. Here’s when you should hire them -- and when you definitely shouldn’t.Continue
The Secret to Defining Your Target Marketby The Startups TeamNo, your target market is not “everyone.” And you know what? You don’t want it to be. Here’s why. Continue