Article3 Ways to Inject Cause Into Your Company’s DNA

3 Ways to Inject Cause Into Your Company’s DNA

Making a difference and making a profit don’t have to be mutually exclusive. In fact, in today’s environment, it’s now status quo to aim for both. Contrary to the viewpoint of our parents’ generation (make money first, then give back), today’s wave of entrepreneurs embed causes into their business models as part of the company DNA — not as an afterthought.

In 2008, I witnessed firsthand many of my peers launching innovative, socially conscious companies in genres such as fashion, retail, and e-commerce; each had a vision to make a difference in the world while creating a profitable business.

Unfortunately, I saw many of these business models fail due to an improper understanding of market forces, unit economics, or undifferentiated value pr...

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