As we build out our early-stage product (and find great folks to Alpha Test it) we’re naturally working on all of the things related to the back-end (e.g. data, modeling, etc.) as well as the front-end (e.g. design, UI/UX, etc.).

The exciting and yet challenging thing at this point is that we have a completely carte blanche environment and anything that we do initially isn’t inherently wrong or qualitatively bad.

Of course, on the flip-side, we can’t be sure that we’re doing anything right or well either. The only answer, of course, is the combination of rapid experimentation in conjunction with early customer interviews, which is what great startups will do naturally.

Some of the most poignant and powerful lessons-learned so far have also...