How could we possibly be "right" as Founders when literally everything we are doing is unknown?

Think about it — we're building a startup that has never existed with a product that's being invented and run by a team that's never worked together delivering to a customer who has never heard of us. Oh, and did I mention as Founders we've probably never done this before?

What about that formula drives certainty?

Separating Founder Mistakes from Failure

Let me start by saying this — there is no possible way, NO possible way, that as startup Founders (especially first-time founders) we could possibly make the right decision over and over in our early-stage startup.

In fact, the only way TO make the right decision is going to be to make tons of mi...