CPM (cost per mille) is the advertising pricing model in which the advertiser pays per 1,000 impressions, regardless of clicks or conversions. It is most common in display, video, programmatic, connected TV, podcast, and brand-awareness campaigns where the goal is reach rather than direct response. It is the third leg of the major paid-media pricing trio alongside CPC (cost per click) and CPA (cost per acquisition).
CPM rates vary widely by surface, audience, and ad format. Display / programmatic web typically runs $1 to $5 CPM for broad audiences and $10 to $30+ CPM for tightly-targeted B2B audiences (LinkedIn Display, niche publishers). Connected TV (Hulu, Roku, Netflix Ads) typically runs $20 to $50 CPM. Podcast advertising typically...