A design sprint is a five-day process for solving big product problems through ideation, rapid prototyping, and real-user testing in a single compressed week. It was developed at Google Ventures by Jake Knapp and is designed to bypass the usual months of debate and produce a validated direction before the company commits to building. It was popularized through Knapp's book Sprint (2016, co-authored with John Zeratsky and Braden Kowitz) and became one of the most-adopted structured product processes in the late 2010s.
The classical five-day schedule: Monday, understand (map the problem, interview experts, choose a focus area), Tuesday, sketch (each participant generates solutions individually, leading to a detailed solution ske...