I believe in 5 years most designers won’t approach creating a brand the way they do now, and for good reason…

Creating a logo and all of the associated branding material requires a lot of experimenting.

Experimenting requires repetition and repetition wastes time.

As a brand designer myself, I wanted to quickly preview variations of a logo, typefaces, colors, and patterns all together on a variety of collateral items. I also wanted a way to then easily output these assets in ready-to-use formats that didn’t require hours of production work.

These tasks are tedious and could very easily be driven by software…not endless clicks of my mouse.

This is why we built Emblem.

Emblem was created to not only help non-designer types get started on thei...