Feature prioritization is the discipline of choosing what to build next from a backlog using structured frameworks rather than the loudest voice or gut feeling. Common frameworks include RICE, ICE, MoSCoW, Kano Model, Value vs Effort, Opportunity Scoring, Cost of Delay, and Weighted Shortest Job First. It is the single most-leveraged skill in product management because every other decision (what to design, what to build, what to ship, what to measure) flows from it.
The most-used frameworks in 2025: RICE (Reach × Impact × Confidence ÷ Effort, developed at Intercom; produces a numeric score that ranks initiatives; good for surfacing relative priority across a large backlog), ICE (Impact × Confidence × Ease, a simpler a...