A follow-up email is the post-pitch email sent to an investor within 24 hours that summarizes the meeting, answers questions, and proposes a next step. Ideally sent within a few hours, it attaches any materials the investor requested and addresses specific questions raised in the meeting, used to maintain fundraising momentum and stand out from the majority of founders who follow up poorly or not at all. It is one of the most-leveraged 30 minutes of work in any fundraise and one of the easiest places to differentiate.
The structure of an effective post-pitch follow-up: opening sentence ("Thanks for the time today" plus one specific thing from the conversation that signals you were listening), summary of the meeting (one or t...