A GA launch (General Availability) is the full public release of a product to all eligible customers, signaling production readiness with full marketing and operations. It marks graduation from beta or soft launch and is the moment the company commits publicly to the product as a stable offering. It is the milestone that transitions products from "we're testing" to "we're shipping".
What changes at GA launch:
Marketing: full launch campaign (PR, content, paid acquisition).
Sales availability: product available for all eligible customers; sales team enabled.
Pricing: published pricing; no special-case discounts beyond standard motion.
Customer success: full onboarding and support operations.
SLA commitments: production-grade reliab...