Every year, we’ll hear people declare that SEO is dead. Well known entrepreneur Gary Vaynerchuk has declared that its been dying for quite some time. It might be changing, but it’s not dying. Not even close.

Wouldn’t we all love to go back to the late 1990s and early 2000s – a time when simply stuffing keywords into a website’s meta tags, footers and CSS files was enough to guarantee high rankings in the search engines? Not to mention getting paid big money for these simple hacks.

As search engine algorithms have become more sophisticated, most of these tricks have died out. You’ve probably already heard the tagline “SEO is dead”, but for some reason the mindset still persists that figuring out the latest on-page tweaks is the key to natura...