“Just Be Yourself” is wonderful Founder advice 6% of the time

In startups, authenticity is valuable, but unfiltered honesty can be nuclear. The idea of being our authentic selves sounds great, but it assumes that what comes out of our mouths doesn’t carry serious consequences. When we are responsible for people, money, and reputation, being ourselves without a filter can destroy everything we have built.

This isn't a knock on who we are as people. It is a reminder that no matter who we are, we have a responsibility to apply a filter, and the less we understand that responsibility, the more it will cost us.

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