OKRs (Objectives and Key Results) is a goal-setting framework that pairs qualitative ambitious objectives with measurable key results to align teams around outcomes. Originally developed at Intel by Andy Grove in the 1970s and brought to Google by John Doerr in 1999, OKRs are typically cascaded from company down to team and sometimes individual, on quarterly or annual cycles, and used to align teams around outcomes rather than activities. Most OKR implementations fail because organizations adopt the format without the discipline that makes OKRs actually work. It is one of the most-adopted goal-setting frameworks of the 2010s and one of the most-poorly-implemented.
The structure:
Objective: qualitative, ambitious, time-bound statement o...