According to figures reported in the GEM Global Report, 100 million new businesses are launched annually.

Thats nearly 11,000 startups per hour.

So, how do you beat this competition? By raising more funds? By marketing more aggressively? Maybe. But, I believe that increasing the brand value of your startup can help it not only survive the competition but thrive.

When it comes to marketing your business, branding is an old concept. Unfortunately, it’s one that few startups utilize properly. Review these 7 tips to improve (or build!) your startup’s branding:

Tip #1 — No persistence, no brand

For example, what are the labels you would associate with the Nike brand?

You’re probably thinking somewhere along the lines of sport...