A story arc is the narrative structure underneath a winning pitch, used to make a pitch emotionally resonant and memorable rather than just informational. It typically follows a hero's-journey-style progression (the current state of the world, the inciting problem that disrupts it, the insight or capability that becomes available, the solution that emerges, the early evidence it's working, and the bigger world this leads to), and is dramatically more effective than a feature-list walkthrough would be. It is the deeper layer of pitching that distinguishes founders who can fundraise from founders who can't, and the layer most under-taught in standard pitch-deck advice.
The classical narrative template applied to pitching: stasis ("h...