The VP of Marketing is the senior executive responsible for marketing strategy, demand generation, brand, product marketing, content, growth, partnerships, and external communications. Sometimes called CMO at scale or Head of Marketing at smaller scale. Demand generation drives qualified leads or users to the company; brand building establishes the company's identity and positioning; product marketing handles positioning and messaging the product. The specific scope varies dramatically by company type (B2B SaaS VP-M is dramatically different from consumer brand VP-M, which is dramatically different from enterprise VP-M), making the hiring process particularly tricky because VPs with experience in one context often don't transla...