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ArticleWe Can't Predict the Future Anymore

We Can't Predict the Future Anymore

The business of predicting the future is going out of business.

AI is making a mess of everything. No matter how good (or bad) you were at forecasting what’s next, you could always rely on a few basic assumptions.

You knew that you’d be hiring certain types of people. You knew where you’d be finding customers. You knew that if you built a product, it would be around long enough to sell it.

Now? WTF.

The Sands Are Shifting Too Fast

Now, if I build a product, I have no idea if I can pull traffic from Google, because I don’t even know if people will be using Google to search anymore (I don’t). When I go to build that product, I don’t know who I’m going to hire because AI now does the stuff I used to hire people for.

Even if I get the damn thin...


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