Our happiness is directly proportional to our expectations. So what if we completely botch our expectations for how well our startup should do?

In over 30 years of helping Founders and most certainly in my own journey, I have never, ever heard a Founder give me a set of expectations that seemed perfectly reasonable.

For some reason, we all sprint into this abyss with the most insane expectations of how our startups are supposed to perform with almost zero grounding in either reality or reason.

While that may sound optimistic and exciting, it's also a giant recipe for failure and disappointment. Not because we're not awesome, but because what we assumed success would look like doesn't even remotely resemble reality.

The Snowflake Myth

Of cou...