Every Founder lies about why they are building a startup.

It's not because they are deceptive; I find Founders to be the most vulnerable and honest people I've ever met. It's because they aren't honest with themselves about why they are really building their startups.

When you ask a Founder why they are building, they are inevitably going to give you a stock answer like "I want to change the world!" or "I want to build a huge company!" and, of course, that sounds flowery and wonderful.

But that's not the real answer. The real answer is why are we building anything at all? What is the core purpose within us that drives us so hard to run through walls, empty our bank accounts, and set fire to our personal lives? It's not because we couldn't w...