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Startups often adopt a sprinter’s mentality. They want to get as far ahead as possible in as little time as necessary. Progress is measured in terms of growth, profitability, and revenue, but there’s a big difference between generating revenue and driving actual value. Just because a company is growing doesn’t mean it’s actually becoming a greater asset. It’s just a larger version of its previous self.

To boost your company’s value, I recommend creating a startup exit strategy as part of your startup’s overall business plan. You may be thinking, “I’m not ready to sell!” But hear me out.

All business owners should be taking steps from day one that will determine how profitable thei...

It’s hard to overestimate the importance of a startup name — which is why naming a business can feel so harrowing. A great name can help push your company to the next level, but a terrible one can sink you before you even started. So how do you find a great business name?

While there probably are as many approaches to coming up with a company name as there are failed startups, one great place to start is with idea generators. These quick, handy online tools spit out word combinations that can be a great jumping off point for you and your team.

Once you’ve found a company name you like, you can use the Trademark Electronic Search System (TESS) to find out whether or not a business name has been trademarked. You should also use ICANN WHOIS to...

If you'd like to see some samples - we've got 4 awesome business plans for you here.

Marc Andreessen isn’t just an industry legend, because he helped the modern Web browser. He’s not just an industry legend because he’s one the only folks who’ve co-founded two companies that exited for north of $1 billion each. Nor is he renowned simply for throwing a grenade into the cozy way venture capital had worked for decades, when he co-founded Andreessen Horowitz in 2009.

You get where I’m going with this… Andreessen might be “famous” for you for different reasons, depending on how old you are or when you first started paying attention to startups.

Plenty of conferences and magazines feature interviews with Andreessen where he talks about the future. What’s difficult is getting a man so excited about the future to talk about the pas...

What is an LLP?

A limited liability partnership (LLP) is type of business structure in which all partners have limited liability for the business. That’s means they can’t be held personally liable if the company — or one of their partners — is sued.

In an LLP, all partners are allowed to participate in running the business. A company has to have at least two partners to become an LLP.

When it comes to taxes, LLPs avoid the double taxation that some types of corporations are subject to. In a partnership, the profits are taxed solely on the partners’ personal tax returns. In some other types of business formations, the profits are taxed first as corporate income tax and then the shareholders’ dividends are taxed on their personal tax returns...

You’ve probably heard of Maslow’s Hierarchy of Needs, right? Just in case you’ve been living under a rock — here is a quick recap:

In 1943, a psychologist named Abraham Maslow proposed that humans have a five “levels” of needs, usually drawn in the shape of a pyramid.

The needs at the bottom of the pyramid are physiological needs that are necessary for survival: food, water, warmth, rest.

The next level up is “safety,” followed by “belongingness and love,” then “esteem,” and, at the very top of the pyramid, “self-actualization.” The basic idea is that humans need to meet those basic needs first, before they can be concerned about the needs further up the pyramid.

Makes sense, right? You can’t really think about transcendence when your stom...

Trying to figure out a way to make those big startup business goals reachable? Not a fan of visual mapping or assigning each of your goals to a hierarchy?

Well, you’re in luck. Setting S.M.A.R.T goals is a tried and true method that has worked for a lot of people.

The idea of S.M.A.R.T. goals traces back to 1981 — so the meaning has changed a little big over the years. Originally, the acronym stood for

Specific

Measurable

Achievable

Relevant

Time bound

Over the years, different meanings have been added to those letters, but we’re going to stick with the old school, for now.

Specific

Let’s start with “Specific.” When you’re figuring out if your goal is specific enough, ask yourself the five “W” questions: Who, why, what, where and which. Fo...

Looking for minority business loans? You’re not the only one. It’s no secret that the tech world is overwhelming male and overwhelming white. Study after study has shown that not only do underrepresented groups pitch less to angel investors and venture capitalists, they also receive less money when they do pitch. And when it comes to loans? Same problem. Underrepresented groups consistently receive less money than white men on loans.

For example, a 2014 study from researchers at Brigham Young University recruited nine “mystery shoppers” to go and seek small business loans. Three were black; three were Hispanic; and three were white. They all wore the same clothing, had nearly identical backgrounds, and asked for $60,000 for identical busine...

Don’t miss out! Check out the previous editions here:

–Getting Your Idea Going: There is no perfect idea
–Getting Your Idea Going: Popular Excuses for Not Starting
–Getting Your Idea Going: When to Jump Ship
–Getting Your Idea Going: Don’t Quit your Day Job

A long, long time ago—in a galaxy far away, someone invented the myth that if you have a great business idea for a startup, you need to keep it top secret.

That you should shroud it in mystery, several Non-Disclosure Agreements and only share it with someone at a secret location at a prescribed time in a lead room—without any windows.

The myth went on that if someone were to hear your startup business idea—they would steal it! Ah, the idea thieves and their dastardly ways. The ins...

Our minds approach solving big problems — or big business goals — differently. Some people are analytical; some people are logical; some people are creative; others are visual.

Visual Mapping

Visual mapping is a straightforward strategy that takes your largest business goal and breaks it down into chunks that you can easily act on.

If you’re the type of person who needs to see how everything connects, and the thought of putting everything into a spreadsheet makes you feel like sleeping — Well, you’re in luck, you visual learner, you. This business template is perfect for the way you think.

Alright, grab a pen and paper (or download our handy template here)

Go ahead and write your “ultimate business goal” right in the center. Then, write d...