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"Nearly every startup that goes IPO raises capital — doesn't that say it all?" — Every VC

Whenever I get into a debate with a Founder or Investor over whether startups need to raise capital, the discussion inevitability leads to that "trump card" of finality. The thinking goes that if every single super-successful startup has raised capital (by IPO standards) then it's impossible to overlook that data — or disagree.

While there's nothing wrong with raising capital (we run Fundable.com, a fundraising platform!) I think the default reasoning requires a bit more examination. This isn't so much a case for not raising capital — it's a challenge to some broken assumptions that matter.

"All the Best Companies Raise Capital"

By definition, the comp...

The business startup costs that are the least complicated for startups tend to be our "fixed costs" like office space, utility bills, or software expenses incurred. While these start-up costs grow with any new business, they don't scale the way our variable cost projections do when starting a business.

Fixed Costs vs. Variable Costs

The reason we separate our fixed costs versus our variable costs is that we want to isolate our startup cost categories to focus on what will truly drive our business plan. Things like scaling our advertising costs will have an exponential effect on our revenue, for example.

But our fixed costs don't have nearly this impact.

Our fixed expenses do "grow" over time, but not exponentially. Therefore we tend to separate...

Nearly every Founder feels woefully behind their friends in life.

As it happens, we picked a particularly shitty profession to ever feel "ahead" of our friends and colleagues. Most of our friends have regular jobs where they actually get paid every week, whereas we spend the entire month wondering if and how we'll get paid at all.

The problem compounds when we start to look at our successful Founder colleagues because the delta in success can be so astronomical so quickly. We start to assume that their successes become a reflection of our failures. But what we're missing in that comparison is how the benchmarks themselves are completely broken.

We Fight Ourselves

It all starts when we try to invent where we should be in life as if our pat...

A crypto startup is a business that deals with cryptocurrencies. Startups focused on this industry have been popping up all over the world in recent years. With the rise of Bitcoin, Ethereum, and other cryptocurrencies, many entrepreneurs are looking to create their own crypto or blockchain-based startup.

It sounds easy enough in theory, but for those new to the industry, it's much like learning another language. In this article, we aim to define, expand on, and share insights we have compiled to demystify the process of launching a crypto startup.

There are five main steps to starting a crypto startup (we'll expand more on this below):

1. Identify a problem that needs solving.

2. Create a white paper outlining the idea (i.e. a solution to the...

A capitalization table or "cap table" is a record of the equity ownership and actual ownership percentage of each member of the company. Private companies typically develop a cap table when they are first formed to capture the stock ownership of the co-founders and then later begin recording stock ownership of employees, advisors, and investors.

Why do Startups need Cap Tables?

The moment the number of shares in our startup expands to more than one owner, we typically create the company's cap table. This is just a ledger of where the company's ownership stands and can be captured in something as simple as a spreadsheet.

As our startup expands, cap table management becomes more complex, such as when we take on a funding round with a venture cap...

Startups use their elevator pitch to quickly communicate their startup idea and value proposition in one or two sentences.

In our previous idea validation lessons, we focused on the importance of taking your initial idea and defining your problem, particular market, advantages, and customer needs. Now it’s time to refine those learnings into a polished Elevator Pitch and continue our startup idea validation.

The heart of every great Elevator Pitch includes 4 essential components:

ONE Nail The Problem

As we learned, great business ideas start with a well-defined problem and the ability to identify how painful that problem is. Now, we’ll concentrate on how to effectively articulate it in your elevator pitch.

TWO Explain The Solution

You’ve zeroed i...

Before we spend a dime on building anything, we’re first going to learn how to assess the feasibility and viability of our startup idea to see whether we should forge ahead with confidence, pivot, or go back to the drawing board altogether.

This should always be the first step for every Founder who is considering pursuing a startup idea. Broadly, this process is called idea validation.

Intro to the Business Idea Validation Process

As a Founder, chances are you’ve experienced the “eureka” moment — that feeling of capturing lightning in a bottle when you suddenly strike upon an idea that has you running to tell your friends, family members, and baffled strangers you encounter on the street (but probably not your target audience).

Nine times out o...

Welcome to Phase Four of a four-part Splitting Equity Series. If you missed it, start your journey here: Introduction - Early Startup Equity — Getting it Right before continuing on if you haven’t already, and go in order from there.

Phase One - Startup Equity - Avoiding Early Mistakes 

Phase Two - How Startup Equity Works 

Phase Three - How to Split Equity

Phase Four -  Part 1 - Equity Management 

• Part 2 - Recovering Startup Equity ( ←YOU ARE HERE 😀)

Let's do this!

When it comes to startup equity distribution, giving away a startup's equity is easy. How much equity do we get back? Well, that's a different story altogether!

An "equity clawback" is designed for early-stage startups to essentially reverse an equity grant based on a...

Welcome to Phase Four of a four-part Splitting Equity Series. If you missed it, start your journey here: Introduction - Early Startup Equity — Getting it Right before continuing on if you haven’t already, and go in order from there.

Phase One - Startup Equity - Avoiding Early Mistakes 

Phase Two - How Startup Equity Works 

Phase Three - How to Split Equity

Phase Four -  Part 1 - Equity Management ( ←YOU ARE HERE 😀)

• Part 2 - Recovering Startup Equity

Let's continue!

Splitting startup equity is only half the challenge for early-stage startups — managing startup equity is a whole different issue! How much equity we split and the founders' ownership percentage is generally determined by what we expect each founder to contribute.

But the ...

Welcome to Phase Two of a four-part Splitting Equity Series. If you missed it, start your journey here: Introduction - Early Startup Equity — Getting it Right before continuing on if you haven’t already, and go in order from there.

Phase One - Startup Equity - Avoiding Early Mistakes 

Phase Two - Part 1 - How Startup Equity Works 

• Part 2 - Startup Stock Options 

• Part 3 - Startup Stock Vesting 

• Part 4 - Startup Stock Valuation ( ←YOU ARE HERE 😀)

Phase Three - How to Split Equity

Phase Four - Equity Management

Let's continue!

Early-stage startups use a Stock Valuation to determine their fair market value. This will determine everything from how much a venture capital firm might receive for their investment to how we distribute empl...