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ArticleWhat If The Founder's Personality Is A Startup's Liability?

What If The Founder's Personality Is A Startup's Liability?

During the early days of my first startup I stumbled upon a huge liability that was killing us quickly — me.

What's funny is no one else needed to have this discovery. The rest of the organization had figured out long ago that I was immature, combative, prone to anxious tirades, and generally a pain in the ass to work with.

And looking back, I'm probably being kind.

As a Founder (and CEO), every single one of those idiosyncrasies becomes amplified a hundred-fold because my liabilities to the organization become rooted in every decision we make, every interaction we have, and the entire morale of the company.

If we don't exercise some serious self realization — and do it quickly — we may be creating one of the biggest hurdles our organiza...



ArticleHow do We Manage Our Founder Flaws?

How do We Manage Our Founder Flaws?

We're all freaked out about sharing our flaws.

We're worried that employees, investors, customers, and just about anyone else will think less of us. Maybe they won't invest, maybe they won't buy our products, or maybe they won't come to work for us.  

Sharing our flaws is terrifying. But it's also one of the most liberating things we can do not just as Founders, but as the weirdo humans we all are.

What I've learned over the years is that part of being a CEO is learning how to be comfortable sharing your flaws. In fact, sharing your flaws can actually be extremely helpful to your team because it helps them know that you're human too (which is good news because we all are).

When it comes down to it though, there are a few main reasons...


ArticleWhat Should We Teach Kids About Startups?

What Should We Teach Kids About Startups?

As Founders, it’s important to share our knowledge with kids about startups and the entrepreneurial mindset at an early age.

Here are four reasons why:

  1. It will help them stand out in a competitive workforce.

  2. They’ll learn how to chart their own course in life.

  3. They’ll develop problem-solving and critical thinking skills.

  4. They’ll learn how to be creative and innovative thinkers.

To help kids get a better understanding of startups, we can introduce them to the basics such as:

1. Identifying new opportunities in the market and coming up with viable solutions.

2. Testing those solutions through prototypes and MVPs.

3. Understanding how to pitch their business idea effectively.

4. Learning how to scale their businesses and make them sustainable.

We can als...



ArticleDoes Having a Diverse Team Really Matter?

Does Having a Diverse Team Really Matter?

When it comes to building a startup, you are who you hire. Not only do the people you bring onto your team determine the direction and destiny of your product; they also shape what it will be like to come to work every day. So as you get started on the process of “who” your startup is going to be, we want to make sure you’re thinking about something major: team diversity.

What is team diversity?

Team diversity refers to differences between members of startup team. Those differences can include demographic differences (like age, race, sex, ethnicity), personality (extrovert, introvert, and differing Myers-Briggs types) and functional (as in skill sets, like engineering, design, copywriting, and marketing).

Types of diversity

When we think a...



ArticleHow Do I Design My Startup Around My Life?

How Do I Design My Startup Around My Life?

Building a startup that drives our lifestyle choices is incredibly hard, no matter what that carefree Founder's Instagram might suggest.

In order to make our startups work around our lifestyle, we have to make a deliberate choice to bend the fabric of reality to meet our demands.

It's crazy hard. But it can actually be done.

It Starts With Strong Commitments

The foundation for having a startup that supports our dream lifestyles is making really strong commitments to those lifestyle choices. For example, if we're parents and we want to make sure we never miss our kid's soccer game, we have to publicly make that commitment and stick to it.

Sometimes just announcing those commitments is a great way to get the ball rolling. When we launched ...



ArticleEverything You Need To Know About Pitching Investors

Everything You Need To Know About Pitching Investors

The investor pitch. It's feared. It's desired. It's terrifying.

But don't worry: We've got you covered. Here's everything you need to know about that all-important investor pitch.

What should your investor pitch include?

Invisu.me Co-Founder and CEO Donna Griffit is a master pitcher who has helped countless founders distill their pitch down to exactly what they need — and nothing they don’t. She had the opportunity to sit in on a private pitching event where a delegation of startups had the opportunity give a five minute pitch and receive direct feedback from a group of top-tier Silicon Valley VC’s. (So top tier that she can’t even say who was there but, trust us, you will want to memorize this section before your next pitch.)

Here’s what ...



ArticleIs a $0 Founder Salary a Badge of Honor?

Is a $0 Founder Salary a Badge of Honor?

There's a weird discussion around Founder compensation, especially when the number is a big fat zero. We read about famous Founders from Google, Facebook, and Tesla taking $1 salaries, while earning millions in stock.

For early-stage Founders, we often can't get paid (so it's not much of choice!) but there's also this presumption that if we're forgoing personal compensation to roll all the profits back into the company, then we must be really committed.

It Buys Us Nothing

There's no argument out there that Founders shouldn't be paid, so taking compensation to zero is just a silly move.

The only time Founders or execs get the stink eye is when they take inordinate salaries compared to the rest of the staff or relative to the stage of the ...


Wil SchroterFounder + CEO of Startups.com


ArticleWhen Will My Startup Make Me Happier?

When Will My Startup Make Me Happier?

We often think about this concept of our startup "making it" through a sale or some other outcome and then we get to be truly happy.

But that's not how it works.

Our "success" actually comes gradually, day by day, at a glacial pace so that we never actually notice it. Until one day, we wake up, and things don't suck anymore.

So we can't think of our startups driving happiness as being a definitive moment in time. We have to think about it as little pieces and parts that gradually — but noticeably — get better.

When we can say "No"

If we think really hard, we can probably remember a time when we actually got to use the word "No" to things.

You know, like working all weekend, draining our bank account to keep the company afloat, or simply ...



ArticleHow to Get the Best Auto Insurance Quote for Your Startup

How to Get the Best Auto Insurance Quote for Your Startup

Shopping for personal auto insurance can be a pain, and it only gets more difficult when you’re shopping for your business. It’s almost like playing a game of chess against Bobby Fischer: No matter what you do or say, you still feel like you’re going to lose.

So how can you make it easier? When researching auto insurance options for your business, the first road you should take is one you’ve already been down. Start by investigating the provider you currently use for personal home, auto, and general business liability insurance.

Providers love to offer discounted monthly premiums to people who bundle accounts with them, and while commercial and consumer auto policies are two completely different animals, most companies provide both.

Get add...



ArticleWhat Happens After I’ve “Made It”

What Happens After I’ve “Made It”

I grew up ridiculously poor.

By the time I was 19, I founded my first startup, with less than $20 in the bank. I chose the one career that could somehow make me way, way poorer.

Within the first year I had racked up over $100,000 in personal debt, which took me from "poor" to "infinitely poor.” Today we call that college debt.

Sometimes "The Bet" Pays off

Within a few years some of the startup bets I had made began paying off.

Before I knew it, I was shopping for exotic cars, a new home (I was still living in a campus apartment at the time) and writing a single check to payoff all my college debt (a smaller check since I dropped out so quickly).

In my mind, I had made it.

But then a funny thing happened... nothing. Nothing at all. I woke...



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